LOLA Ige
Great music is only half the job. I build the positioning, visibility and engagement that carries it from a Lagos studio to the rest of the world.
Where passion meets your needs.
I’m a music marketing strategist. My work sits at the point where African music meets a global audience — international, local and catalog campaigns, and the rollouts that decide whether a record finds its people or disappears into the feed.
I led marketing for Sony Music West Africa as Head of Marketing, steering regional campaigns for some of the biggest releases on earth. Before that I ran the marketing department at Chocolate City Music, overseeing creative and digital campaigns across the label’s roster and liaising with key DSP partners — and served as Managing Editor of CC Cosmo, the label’s annual magazine.
Success in music isn’t one moment — it’s sustaining impact and evolving with the culture.
Today I bring that playbook to the artists, labels and brands that want more than a release date. The work is deliberately unglamorous underneath: audience behaviour, digital trends, brand positioning. Every campaign I take on is data-driven, creatively executed and strategically positioned for maximum reach and long-term growth.
Work so far.
Rollouts for global superstars and rising talent, across international, local and catalog releases. Select a credit to open it.
What’s been written.
30 Under 30
“Lola” draws ecstasy from cooking up creative digital marketing ideas for artistes and the Chocolate City music label.
Named in the International Women’s Day list of thirty women shaping African music.
At the heart of my work is a passion for helping artists and brands scale through strategic, data-driven and culturally relevant marketing. Success goes beyond just great music — it’s about positioning, visibility and engagement.Omolola Ige
Artists I’ve worked with.
Let’s build the rollout.
Album campaigns, artist plans, brand partnerships and PR across West Africa and the diaspora.
elleige.oi@gmail.com